There is Twitter, we’ve got fb, we’ve got MySpace, we’ve Google+, now we have Badoo: a social network website for individuals you don’t know. But. Although the title feels like a lyric in a scat track, Badoo is more, and possesses the possibility to manufacture a huge impact.

Badoo, established in London in 2006, could be the brainchild of Andrey Andreev, a Russian business person whose some other jobs consist of Mamba, the website where Badoo was created, SpyLog, and Begun. Exactly what exactly can it be?

Opinion on the matter is actually divided. Badoo is free to make use of, but users “pay for prominence,” which means that they get marketed standing on the site in exchange for a tiny fee. The basic aim of Badoo, as described by site’s tagline, will be “meet new people.” Unlike the majority of social network sites, Badoo is centered on building connections with people you’ve never came across, versus keeping connections with people who’re currently associates.

Despite the web site’s self-proclaimed position as a social media system, however, lots of think of Badoo as a dating site. Lloyd Price, Badoo’s Director of Marketing, is actually keen to get rid of that image, probably so as to broaden the viewers when it comes to website, but it is not leaving without a fight.

In a story for, Paul Sawers produces that he, like other, had heard that the web site ended up being “for individuals looking for relationship.” “the complete look and feel of Badoo does appear very dating-oriented,” the guy contributes. “eg, element of the advertising and marketing motto claims: ‘Chat, flirt, socialize and have a great time!’ Okay, it is not overtly about matchmaking, nonetheless it truly leans even more towards a candle-lit meal for just two than a game title of soccer aided by the boys.” At first glance, you can understand why more and more people seem to contemplate Badoo as a dating website, but a little searching discloses your site features more to provide.

Assisted by cellular applications for iOS & Android, and GPS functionality, Badoo places an emphasis on satisfying new people in your neighborhood, seamlessly mixing social media, online dating sites, and location-based technologies. Badoo in addition earned the subject of 3rd top software on Twitter in February of your 12 months, behind CityVille and FarmVille, though it has actually since dropped a few opportunities.

In a global that thrives on connectivity, a niche site like Badoo, that merges many technologies, has every thing required to get a success. And therefore much, the strategy seems to be functioning: as of yet, Badoo provides doubled sizes in earlier times year, and then boasts “121 million members in 180 countries, a turnover of over $100m and a global head-count of 200 those who speak 25 languages.”

For more information on this personal matchmaking solution you can read all of our summary of Badoo.